Your Voice.
Your Community.
Podcast My Brand Program
C.R.A.B. = Create + Record + Arrange + Broadcast
Who is This Program For?
Brands and thought leaders that want to launch or grow their podcast show from the host seat. You will also get value from this program if you have already launched your podcast but have hit a growth wall and need a gentle push over the wall.
What is the Outcome?
Your podcast show will be: Well planned, Well recorded, Well branded, Well managed, Well marketed, Well socialized.
At the end of this program, you will have a comprehensive “Podcast Plan” and strategy to launch or grow your show.
Price: $1,997
Podcast Launch
Brand Enhancement
Growth Strategy
Comprehensive Planning
Program Outline
week 1
Create
Week 1: Kickoff & Strategy
- Overview of Podcasting
- Brand and Strategy
- Equipment Options
- Artwork Options and Specs for Podcast
- Voiceover & Music Options
- Q&A
Module 01: Introduction
- What is the C.R.A.B. Process?
- Why a podcast is a “must have” for business owners
- Right seat? Where do you belong? (Host/Sponsor/Guest)
- What is your why?
Module 02: Launch/Review
- What are your goals?
- Do you have them written down?
- Are they SMART?
- How are you tracking your metrics?
- Making adjustments
- Podcast brand review (Host, Email list, Website, Social, Analytics)
Module 03: Process Heaven - What’s Your Process?
- Managing your show (Checklists & workflows)
- Planning
- Podcast management
- Production
- Promotion
week 2
Record
Week 2: Equipment & Training
- Equipment Setup
- How to Record with Your Equipment
- How to Record a Co-Host or an Interview
- Editing Options
- Record Your First Episode
- Q&A
- Equipment recommendation
Module 04: Recording
- Software options
- Hardware options
- Location
- Mic techniques
- Guest audio
- Best practices
week 3
Arrange
Week 3: Evaluation and RSS Setup
- Evaluate Your First Episode
- Create Podcast Feed
- Submit Podcast Feed to Apple Podcasts, Spotify, Stitcher, etc.
- Integrate Podcast into Your Website
- Q&A
Module 05: Arrange
- Editing basics
- Show notes
- Quotes
- Transcripts
- Vlog/Blog/articles
- Audiograms
- Social cards
- Graphics
- Episode art
- Website
- Video clips
(Tools to use, how to use them.)
week 4-6
Broadcast
Week 4: Publish & Launch!
- Publish Your First Episode
- Podcast Workflow and Best Practices
- Finding Content for Your Podcast
- Promoting Your Podcast
Module 06: RoR (Return on relationship)
- What is RoR?
- How to monetize your show
- All the ways (Sponsorships/Ads/Products/Services/Affiliate/Donations)
Module 07: Content strategy
- What is content strategy?
- How to create a content calendar
- What to talk about?
- Who to invite?
- Community
- Website
- Social media
- Networking
- Podcast booking
Program Schedule
Sessions start the first of each month. Exact start dates will be determined once registration is complete.
Location: Virtual
