Your Voice.
Your Community.
Show Runner Program
C.R.A.B. = Create + Record + Arrange + Broadcast
Who is This Program For?
Companies or entrepreneurs that want to learn how to run their show in-house. Shows that are already launched but have hit a growth wall and need a gentle push over the wall.
What is the Outcome?
Your podcast show will be: Well planned, Well recorded, Well branded, Well managed, Well marketed, Well socialized.
At the end of this program, you will have a comprehensive “Podcast Plan” and strategy to plan, produce, manage and grow your show into an effective sales and marketing asset.
Price: $6,500
In-House Podcasting
Growth Strategy
Strategic Development
Sales & Marketing Asset
Program Outline
day 1
Create
Introduction
- What is the C.R.A.B. Process?
- Why a podcast is a “must have” for business owners
- How to evaluate how your show is performing
- Right seat? Where do you belong? (Host/Sponsor/Guest)
Launch/Review
- Path to launch/relaunch
- Goal assessment and strategy mapping What are your goals?
- Podcast brand review (Host, Email list, Website, Social, Analytics)
- Video vs Audio review
Process Heaven - What’s Your Process?
- Managing your show (Checklists & workflows)
- Planning
- Podcast management
- Production
- Promotion
- Publishing
Creation Workshop
day 1
Record
Equipment & Training
- Equipment Setup or review
- Equipment best practices
- Equipment best practices: Co-Host or guest Interview (In-studio & Virtual)
- Editing options and workshop
- Record Your First Episode workshop
- Q&A
Recording
- Software options
- Hardware options
- Location/studio options
- Mic techniques
- Guest audio
- Best practices
Record Workshop
day 1
Arrange
Evaluation and RSS Setup
- Evaluate Your First/Latest Episode
- Create Podcast Feed
- Submit Podcast Feed to Apple Podcasts, Spotify, Stitcher, etc.
- Integrate Podcast into Your Website
- Q&A
Arrange
- Editing basics
- Show notes
- Social Quotes
- Transcripts
- Vlog/Blog/Articles
- Audiograms
- Social cards
- Graphics
- Episode art
- Website
- Video clips
Arrange Workshop + End of Day 1 Workshops
day 2
Broadcast
Publish & Launch!
- Publish Your First Episode
- Podcast Workflow and Best Practices
- Finding Content for Your Podcast
- Promoting Your Podcast
RoR (Return on Relationship)
- What is RoR?
- How to monetize your show
- All the ways (Sponsorships / Ads / Products / Services / Affiliate / Donations)
Content Strategy
- What is content strategy?
- How to create a content calendar
- What to talk about?
- Who to invite?
- Community
- Website
- Social media
- Networking
- Podcast booking
Broadcast Workshop + End of Day 2 Workshops
Program Schedule
Classes are scheduled as they are booked.
