B2B Podcast Launch

B2B Podcast Launch

We help with show concept, messaging, format, title, service provider, equipment and so much more!

Launch Your Show The "Podcast Town" Way

Step into the world of podcasting with confidence and clarity. Our experienced podcast strategists will guide you every step of the way. Our expertise spans across the ever-evolving landscape of podcast industry trends and the shifting preferences of listeners worldwide.


Podcasting is more than just hitting record and posting online; it's about creating a brand, a voice, and community. That's where we come in.


Podcast Town has experts standing by who will help walk through every part of this journey from start-to-finish so there are no surprises along the way or anything left out because they've seen everything before (well...most things). Get started today!


Our producers at Podcast Town are experts in podcasting and are standing by to walk with you every step of your podcast journey.

Our Launch Service Includes All of the Following:

Strategy & Planning

A podcast strategist works with you to:


  • Formulate strategies to accurately identify your podcast's target audience
  • Work closely with you to decide on the optimal format, frequency, and title for each episode
  • Provide expert advice on crafting a successful marketing strategy to promote your podcast
  • Identify the most effective monetization strategy tailored to your podcast's niche
  • Recommend the best recording equipment to ensure high-quality audio
  • Offer creative recommendations for an appealing web design for your podcast webpage
  • Design captivating intro/outro sequences for each episode to retain listeners
  • Create compelling artwork to visually represent your podcast
  • Assist in finding the perfect host that suits your show's personality and style
Training

We train you and your team:


  • Recording Training: Learn the art and science of recording. From equipment setup to recording techniques, this program covers it all, ensuring you can capture high-quality sound every time
  • Production Training: Get hands-on experience in production workflows. This program will equip you with the knowledge to efficiently manage and execute from conception to completion
  • Podcast Training: Step into the booming world of podcasting with confidence. We'll guide you through everything from content creation and editing to marketing your podcast
Coaching & Operations

We coach you on best practices and help to develop processes and procedures:


  • Expert guidance on podcast best practices for maximum listener engagement
  • Assistance in developing streamlined processes and procedures for a smooth-running show
  • Comprehensive advice on production workflow to ensure high-quality content creation
  • In-depth insights into promotion workflow to maximize your podcast's reach
  • Support in managing an effective marketing workflow, driving more listeners towards your show
  • Guidance on setting up a sales funnel specifically tailored for your podcast, converting listeners into customers
Production & Publishing

We take care of all of the production, set-up and distribution:


  • Manage all aspects of the brand launch, from initial setup to distribution
  • Edit and refine the first batch of episodes for optimal quality
  • Develop engaging social media posts for the initial episodes to drive listenership
  • Ensure podcast submission to a variety of directories for maximum visibility
  • Guidance on the update or refresh the podcast website as needed for seamless user experience
  • Design compelling episode artwork for the initial episodes to attract potential listeners
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